Christian Dior Sunglasses… By Tura, not Optyl.
The cover image for this post is Christian Dior. I wonder how many people familiar with the brand know he was an actual person? Seriously. I wonder how many of those are familiar with his work, his massively influential collections featuring the Figure 8 or A line silhouettes?
Who can say? How many people can name the current Vice President? How many people can name the last one?
So it’s no surprise optical innovators tend to be forgotten. One such company was Tura. It was founded out of a Madison Avenue optical shop called the House of Levoy. Its founder Monroe Levoy was an early advocate of eyewear-as-fashion. The company specialized in cast metal frames. When they landed the Christian Dior license in 1958 they would ultimately produce a number of great designs in metal. Their achievement of an enamel effect was unique in its execution:
As you might recall from our last post Optyl “borrowed” this design for the first truly iconic Christian Dior frame they made. If you missed that post it can be found by clicking HERE.
And more of Tura’s superb designs for Christian Dior will be explored in future posts. Please scroll to the top of the sidebar and subscribe so you won’t miss any.