Category: Business

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What drives optical sales?

In a previous post, I looked back at Prada’s abortive attempt to control their own eyewear licensing in collaboration with De Rigo. When Luxottica subsequently took over the license in 2002, they promised to...

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The threat to Luxottica

Last post I noted that Luxottica had guarded themselves pretty well from their licensors going in-house for eyewear. In recent years they’ve avoided licensing from the luxury goods conglomerates, which were always the most...

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The Future Of Eyewear Licensing.

A lot to catch up on… When I first started in optical, one thing struck me as strange about the industry: it was the only fashion related category in which the biggest selling brands...

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Kering Eyewear and what it means…

On September 2nd 2014 Kering, owners of The Gucci Group, announced they’d no longer license their brands for eyewear. These include Gucci, Saint Laurent, Balenciaga, Alexander McQueen, Brioni, Puma, Stella McCartney, Bottega Veneta, and...