Tagged: Prada

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Business / Fashion / Licensing

What drives optical sales?

In a previous post, I looked back at Prada’s abortive attempt to control their own eyewear licensing in collaboration with De Rigo. When Luxottica subsequently took over the license in 2002, they promised to...

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Business / Fashion / Fashion Sunglasses

The threat to Luxottica

Last post I noted that Luxottica had guarded themselves pretty well from their licensors going in-house for eyewear. In recent years they’ve avoided licensing from the luxury goods conglomerates, which were always the most...