Warby Parker vs. Luxottica: The Media War
The following conversation has repeated itself often in the past few years: Somebody: “So what do you do? Me: “I make eyeglasses and sunglasses.” Somebody: “Isn’t there this this one company that owns all...
Category: Licensing
What drives optical sales?
In a previous post, I looked back at Prada’s abortive attempt to control their own eyewear licensing in collaboration with De Rigo. When Luxottica subsequently took over the license in 2002, they promised to...
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